
Be inspired by experimental retail strategies such as Selfridges’ collaboration with Paco Rabanne to offer digital fashion and NFTs.Ī city that looks to the future, Dubai is emerging as a Web3 powerhouse in EMEA. London was behind Europe’s first metaverse-based ETF, and is investing in metaverse technologies as well as galleries including Quantus Gallery and The NFT Gallery for NFT enthusiasts. APAC and NAM are leading the wave of early adopters, having invested the most resources for bringing the metaverse into the public eye.

The recent influx of NFT-based products and investments in the metaverse has allowed many global regions to explore the limits of Web3 technology, with these cities beginning to integrate their infrastructure in the digital space.


Dive into the global cities at the forefront of metaverse innovation, from physical spaces that harness NFTs to virtual platforms that provide alternatives to everyday environments.
